Just Launched: Our Babies have Flown the Nest
Be.Box - What it is & how to catch one
The first of our Be.Boxes have flown the nest! Starting a brand new wave of street market economics.
In August 2018, with the help of traders at Levenshulme Market, in Manchester, UK, we trialed our new Be.Box support service. They were very popular and received rave reviews! We learned a lot about how traders would interact with the boxes, our service and also each other. Not to mention it helping refine our offer & prepared us for launch! We're pleased to say that we are now taking orders for Be.Box Subscriptions.
Why did you do it?
Street-food is notoriously seasonal. During summer, with its many festivals, events, concerts and sporting events, it's a real boon!
As winter approaches, things can become extremely slow. Saving up, and paying for Christmas can hinder prep for next year's market activity, making restocking costs difficult to justify.
Also, street-food traders can struggle to market digitally simply because they don't have the time.
Market.Be solves these problem by offering traders a subscription service to spread the costs and supply of cutlery throughout the year and market their offering in creative ways. We also give traders an opportunity to earn bonus cutlery for any digital activity that nurtures the trader network and us. We figured that because they market us, we don't have to do it! So they share in that saving.
What's a Be.Box?
Be.Boxes are the name we've given to our new Market.Be support boxes. Each box contains several sets of compostable cutlery, lovingly folded into a serviette and placed in a characteristic container.
Inside the box is a free refill bag containing spare cutlery. The bags themselves are food waste bags, which are designed to compost. Letting traders get rid of any food waste or put used cutlery inside the bag, which is then simply placed in compost bins, heaps or even donated to horticulture traders at the end of any market day, who can use the compost to fertilise their own plants and produce. Cutting down on the amount of fertiliser they need to buy and making use of food waste products that would otherwise have to be collected and dumped.
Meet Nicolas, He's a Character!
Every container has a different character and even has a name! The cutlery is presented in each container, ready to use straight away. Saving trader a lot of time!
That's not all! The containers can be tracked by us or traders using a QR code that takes you to the Be.Box's own micro-site. Check out which traders have had that box along the way, or visit the trader's own social media account. Our Be.Boxes help raise the trader's profile and also gives you an all inclusive trader directory entry. Helping customers and clients find and book you for their own markets, events and festivals.
Monthly Subscription: What's included?
A Be.Box subscription is so much more than just a single purchase of cutlery.
- It's a refillable cutlery drawer
- A social media marketer
- It spreads the costs
- It's a teacher
- It lets customers know where you are
- It is a customer loyalty programme
- It's your support!
Not only that! Traders who've got an active box subscription are automatically promoted on social media. Many traders have take advantage of our internal design team for graphic design work at heavily discounted rates, which can be offered co-branded and promoted on our social channels.
Be.Boxes: How do they work?
Each Be.Boxes we deliver contains a known number of catering items. Traders who contribute to market activity or collaborate and actively publicise themselves mentioning, tagging or better still, showing us (shameless plug) are rewarded with extra cutlery or catering consumables in their next refill. This helps encourage traders to actively market themselves, each others, the markets and us.
You are marketing yourselves right?
Good! It is essential for brand awareness anyway, but for us, this means the amount we would normally spend on marketing ourselves can be recycled into more tangible benefits to traders.
If you can't find time to market us, don't worry. Your subscription comes with social media exposure on our channels. It's all inclusive.
Great! How do you sign up?
Getting started is simple
- Go to our online shop.
- Choose the Be.Box that best fits your brand image
- Checkout and Pay
- Tell us which market you'll be at
- Receive your Be.Box on the day
Once your order has been confirmed, we start packing your box. It is taken from one of our distribution points and delivered to you. We've partnered up with local couriers across the country to ensure a speedy delivery service that can reach you in as little as 1 hour, usually on market day. Meaning you needn't worry about packing your cutlery, serviettes, trays and gloves.
Your subscription includes your first batch of consumables. Each month, we'll send you a refill pack containing your Be.Box refill. You don't even have to explicitly place another order. Saving you time and energy.
For peace of mind, we are offer up to a 100% buy-back of your container. Simply return the Be.Box with the empties in and we'll refund the value of your container on an increasing scale depending on how long your subscription was.
- 3 months = 20% of the box cost
- 6 months = 50% of the box cost
- 12 months = 100% of the box cost
If you've been with us for a year, you get 100% of your first order back. The boxes are cleaned, serviced, spruced and sent out again to the next trader who wants them. Your business shall forever be in the memory of your Be.Box. Cute.
No mess, no fuss, no minimum contract!
What are you waiting for? Get your Be.Box subscription now!